GCP are offering the chance to be a part of the FIRST Chinese World Tour Cycling team and the global marketing platform that cycling offers.
Cycling is becoming the global golf with more and more business being done on the bike, the growth in cycling can be seen in the illustrated diagrams and data taken from creditable sources showing the true value of TV exposure and branding that professional cycling brings across the world.
GCP look to build a global brand with the teams, charity cycling apparel, building a network of fans through sophisticated marketing techniques, events, mobile phone Apps, online, PR and retail to create not only the most successful professional cycling team, but the most globally recognised.
- First Chinese World Tour registered team and biggest team in the UCI World Tour
- Sole kit sponsorship & team branding
- First Chinese Tour De France Winner
- The use of riders for brand awareness to sponsor
- Building of the first Chinese infrastructure in cycling with a path to the World Tour
- Promoting of Chinese Cycling and riders alongside Chinese Cycling Association
- Global marketing platform
- Corporate days & VIP Experiences
- Investment opportunities in Europe
- GCP Cycling charity (China)
- Chinese Television/Media
- Branded Mobile phone apps to follow the team – Data capture opportunities for sponsor.
The value of a single Grand Tour
The study of the media impact of the World tour team AG2R between January and September this year, performed by Kantar TNS, said that in the French media alone there were 17,500 mentions, which had an advertising equivalent of €100 million – excluding advertising buys – a figure up 30 per cent from 2016. More than half of the value came from the Tour de France, valued at €55 million, up 69 per cent from last year.
Our sponsor will help build the future of cycling in China and the future of professional cycling worldwide offering huge commercial benefits and opening up the world of cycling globally, this driving sponsorship and development in the sport to a new pioneering level.
The team sponsorship will offer the chance for the sponsor to play a crucial part in the awareness to air pollution issues in China, getting more people on bikes, health benefits and well-being, while creating the commercial benefits surrounding the mass participation rides with merchandising, brand awareness and working with Chinese Cycling and Chinese sports.